The quality-based assessment and rating model that underpins the new Scheme has been designed to specifically meet the changing needs of the consumer. The official STAR Rating Scheme in Australia is committed to ongoing reviews that are based on extensive consumer research and industry consultation.

2007-09 Scheme Review

In March 2007 the findings of consumer research revealed that the introduction of quality-based assessment criteria and measurement standards were required if the official STAR Rating Scheme in Australia was to satisfy changing consumer needs and wants when selecting and booking accommodation.

Subsequent conjoint modelling by the (then) Sustainable Tourism CRC at Victoria University independently established a ‘Consumer Importance Weighting Index’ to support proposed changes to the Scheme.

The 2007-09 Scheme Review concentrated on the Motel and Caravan-Holiday Park categories to develop new Standards & Guidelines incorporating criteria to assess the quality of accommodation facilities and services. In doing so, a new method for determining a STAR Rating was also modelled.

2009-10 Strategic Review

An independent expert was engaged by Australian Motoring Services (on behalf of the Auto Clubs) to test and challenge previous assumptions in developing the quality-based assessment and rating model. Consumer and industry research was again commissioned. Five overarching strategies were recommended:

1. Build a consumer rating, consumer commentary and consumer research system.
2. Simplify the facilities rating Scheme to be transparent and available to industry.
3. Create a powerful brand that builds value and awareness of the rating system.
4. Build an enterprising service culture.
5. Develop technology based enablers for ratings, research and online bookings.

The number of categories was also reduced from ten to six.

2010-11 Scheme Review

The objective of the most recent Scheme Review was to complete the work required across the remaining categories to introduce a Scheme-wide quality-based assessment and rating model. Consumer and industry research was also commissioned to ensure the new Scheme reflected the changing needs of both accommodation operators and the travelling public.