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The official STAR Rating Scheme in Australia enjoys a long and distinguished heritage with the Australian Auto Clubs, stretching back to 1915 when the Clubs first provided their members with information on hotel properties.
Since 1963 the Australian Auto Clubs have officially rated accommodation properties under a national system. As travellers came to trust the Clubs and their official STAR Ratings, a national Scheme emerged during the 80s and 90s for a range of accommodation types, such as Caravan Parks, Hotels, Motels, Serviced Apartments, Bed & Breakfast, and Guesthouses.
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Today, the "STARS" are synonymous with independently assessed and qualified accommodation standards and have become an internationally recognised symbol of quality assurance.
They help travellers evaluate and select the right accommodation for their next trip and are the 3rd most influential source of information in Australia - behind pictures of accommodation and recommendations from family or friends.
- 94% of travellers rate cleanliness as the most important aspect of a STAR Rating
- 90% of travellers want STAR Ratings to measure quality
- 85% of travellers have used the "STARS" when choosing a place to stay
- 75% of travellers believe STAR Ratings are very useful when short-listing and evaluating accommodation
Source: Sweeney Research, 2011