What is STAR Rating Membership?
STAR Rating Membership provides you with a range of valuable tools to market your property and drive more customers to your door. The STAR Rating itself can assist you in branding and positioning your property and we will help you reach more than 6.5 million Australian Auto Club members, as well as 1.2 million New Zealand members via our guides, websites and travel planners.
Why be STAR Rated?
Travellers trust STAR Ratings. The “STARS” are the internationally recognised quality assurance symbol for accommodation and provide travellers with confidence that the property they are booking has been independently assessed.
Extensive marketing of the Australian STAR Rating Scheme, undertaken by AAA Tourism and the Auto Clubs, and exposure in guides and websites.
STAR Facts
· 95% of travellers are aware of STAR Ratings
· 86% of travellers consider STAR Ratings useful
· More than 8 out of 10 travellers use the STARS when selecting accommodation
Source: Research Now 2009, Colmar Brunton 2007
What does STAR Rating Membership include?
Using a STAR Rating as a marketing tool
As a STAR Rating Member, you are licensed to use your property's official STAR Rating in your advertising
and promotion, as long as you:
Where AAA Tourism is responsible for displaying your STAR Rating, an association is made with your State Auto Club brand. This is to continually reinforce the integrity of the Scheme and its ownership and endorsement by the Auto Clubs.
STAR Rating Membership is easy-just follow the steps below!
- Complete the STAR Rating Membership Agreement Form below
- Complete your online/guide listing application below
- Send agreement and payment to AAA Tourism
Alternatively, click here or call one of our friendly Account Managers on 03 8601 2227.
· Comply with the terms of the STAR Rating Membership Agreement
· Display the STARS as five point STARS in 100% black
· Display your property's Category under your STAR Rating (see example below)
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STARS
· A regular STAR Rating assessment and detailed report
· A licence to use an official STAR Rating once issued
· Certificate and window decal to display STAR Rating
· Regular electronic STAR News industry e-bulletins
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Guides
· A standard listing in our national Accommodation Guide or national Tourist Park Guide
· A standard listing in your relevant State publication
· Exclusive member-only advertising rates and opportunities in our guides
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Online
Your property information listed on AAA Tourism's database accessed by each Auto Club travel advisory service. Your property listing includes:
· 70-100 word host comment
· Email address
· Up to 5 images
· Full list of facilities
· PDF Brochure online
· Multimedia file online
· Inclusion in the Auto Club Trip Planners
· Operator link (optional)
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